![]() ![]() In 2018, Pizza Hut announced that it was working with Toyota to release a fully autonomous delivery vehicle.īut self-driving vehicles are far from mainstream. “This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations.”ĭomino’s isn’t the first pizza chain to play around with this technology. “There is still so much for our brand to learn about the autonomous delivery space,” Dennis Maloney, Domino’s senior vice president and chief innovation officer, said of the new initiative. While these experiments are useful to get the ball rolling when it comes to innovation and building buzz for the brand, consumers shouldn’t expect a seismic shift in the way food is delivered. And in 2013, Domino’s tested out pizza delivery via drone in the United Kingdom. ![]() In 2017, the Michigan-based company used a self-driving Ford Fusion hybrid to deliver pizzas to randomly chosen customers in Ann Arbor, Michigan. This isn’t Domino’s first foray into the world of autonomous deliveries. Nuro’s robot car was the first completely autonomous, human-free on-road delivery vehicle to receive regulatory approval from the US Department of Transportation last year, Domino’s said. Once the car arrives, the customer enters the number on the bot’s touchscreen, and the car doors open up to serve the food. Here’s how it works: Customers in the Woodland Heights neighborhood of Houston can choose robot delivery and receive texts with updates on the car’s location and a numerical code that can be used to retrieve the order. For those who opt in, their pies will arrive in a fully autonomous vehicle made by Nuro. This week, Domino’s is rolling out a robot car delivery service to select customers in Houston. The robots are coming, and they’re bringing pizza. ![]()
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